Close-up of the tail section of a blue and white commercial aircraft with a logo of a stylized white circle and line, against a clear blue sky.

Case Study: Lufthansa New Livery

Client: Lufthansa
Agency: Martin et Karzcinski
Location: Frankfurt FRA and Munich MUC
Usage: Digital, Print & Press, OOH & Trade

When Lufthansa undertook an ambitious airline rebrand by design agency Martin et Karzcinski, I was selected as the photographer to unveil the new livery to the world. I was responsible for capturing every aircraft type in the refreshed brand identity, from the smallest CRJ to the flagship Airbus A380, photographed in both Frankfurt (FRA) and Munich (MUC) airports. The assignment required precision, coordination with airport operations, and the ability to visually define a brand seen by millions of passengers worldwide. My images became the official face of Lufthansa’s new global identity, used across the airline’s marketing, press, and international communications.

Close-up view of the underside of an Airbus A350 aircraft wing with Lufthansa branding, part of the fuselage and sky with clouds visible in the background.

The Brief

Close-up of a black vehicle with a white logo and white accents, taken from below against a clear blue sky.

  • Showcase the new Lufthansa livery across key aircraft types.

  • Ensure a consistent and cohesive photographic style throughout the shoot.

  • Align the illustrative style and concept with the new Lufthansa corporate design.

  • Convey the clarity, precision, and timelessness of the new livery through the imagery.

A close-up view of the cockpit and front section of a white airplane on the tarmac, with visible windows and aircraft markings.
Close-up of an airplane's exterior showing the door, windows, and part of the wing against a blue sky.

My Approach

  • My background in design and architecture shapes my minimalist, design-conscious compositions.

  • I approach aviation photography by treating aircraft as sculptural objects, focusing on form, lines, and negative space rather than simply documenting flight.

  • I use clean environments and unusual vantage points to highlight the structural and aesthetic qualities of each aircraft.

  • I’m drawn to details that are often overlooked—rivets, flaps, textures, landing gear—and use long telephoto lenses to capture these intricacies up close.

  • nlike traditional aviation photography centered on action or drama, I aim for a restrained, elegant visual style that conveys stillness and balance.

  • My work bridges aviation, art, and lifestyle.

  • I want my images to present aircraft as both engineering marvels and modern sculptures, where design and composition take center stage.

Top view of a white commercial airplane with multiple windows on the front, positioned on the ground in an airport with beige tiled flooring and yellow markings.

The Result

  • A close collaboration with Lufthansa’s Brand Creative Director and Manager Brand

  • A cohesive body of visually precise, graphic imagery that defined the public launch of Lufthansa’s new livery

  • Photographs that became the cornerstone of the airline’s global visual identity during the rebrand rollout

Photo of a Lufthansa airplane on the tarmac at sunset, with the airplane's wing and engine in the foreground and a building and trees in the background.
Close-up of an airplane wing with the flaps extended, white and blue-colored wingtip with shadows cast on a clear sky background.
A white spacecraft with multiple windows and logos, positioned on a concrete surface, viewed from above.
Close-up of a large white airplane parked on an airport tarmac, with the partial logo and registration visible, and yellow markings on the ground.
Top-down view of a large white airplane parked on the tarmac at an airport.
Close-up of an airplane fuselage with the Lufthansa logo against a cloudy sky.
A white Lufthansa airplane parked on the tarmac, visible from above, with its nose and part of the wing in view.
Close-up of a Lufthansa airplane wing and fuselage parked on the tarmac at an airport.
Close-up of a Lufthansa airplane tail with the airline's logo, against a modern glass building and blue sky.
Close-up of an airplane's engine and a blue tail fin with a white logo, parked on an airport tarmac.
Close-up view of a Lufthansa Airbus A330-300 airplane on the tarmac at an airport, showing the front part of the aircraft with the airline's logo and name.
Close-up of the nose section of a Swedish spacecraft, possibly a space capsule, with three windows and a hatch, labeled with the Swedish flag and the text 'star lab'.
Top-down view of an airplane tail with the Lufthansa logo parked on the tarmac.