CASE STUDIES
Lufthansa New Livery
Virgin Atlantic Cargo
Lufthansa New Livery
When Lufthansa undertook an ambitious airline rebrand by design agency Martin et Karzcinski, I was selected as the photographer to unveil the new livery to the world. I was responsible for capturing every aircraft type in the refreshed brand identity, from the smallest CRJ to the flagship A380, photographed in both Frankfurt and Munich. The assignment required precision, coordination with airport operations, and the ability to visually define a brand seen by millions of passengers worldwide. My images became the official face of Lufthansa’s new global identity, used across the airline’s marketing, press, and international communications.
The brief
Showcase the new Lufthansa livery across key aircraft types.
Ensure a consistent and cohesive photographic style throughout the shoot.
Align the illustrative style and concept with the new Lufthansa corporate design.
Convey the clarity, precision, and timelessness of the new livery through the imagery.
My approach
My background in design and architecture shapes my minimalist, design-conscious compositions.
I approach aviation photography by treating aircraft as sculptural objects, focusing on form, lines, and negative space rather than simply documenting flight.
I use clean environments and unusual vantage points to highlight the structural and aesthetic qualities of each aircraft.
I’m drawn to details that are often overlooked—rivets, flaps, textures, landing gear—and use long telephoto lenses to capture these intricacies up close.
Unlike traditional aviation photography centered on action or drama, I aim for a restrained, elegant visual style that conveys stillness and balance.
My work bridges aviation, art, and lifestyle.
I want my images to present aircraft as both engineering marvels and modern sculptures, where design and composition take center stage.
The result
A close collaboration with Lufthansa’s Brand Creative Director and Manager Brand
A cohesive body of visually precise, graphic imagery that defined the public launch of Lufthansa’s new livery
Photographs that became the cornerstone of the airline’s global visual identity during the rebrand rollout
Virgin Atlantic Cargo
As someone deeply fascinated by aviation operations, being commissioned by Virgin Atlantic Cargo to document their end-to-end logistics at London Heathrow was an exceptional opportunity. I photographed every stage of the cargo journey — from warehouse processing, sorting, and palletization to airside delivery and aircraft loading. The initial brief called for 30 final images, but the results exceeded the client’s expectations so significantly that they expanded the delivery to 110 images. This project later won the Best Corporate Photography Award in Applied Arts Magazine, providing third-party recognition of both the quality and impact of the work.
The brief
Document the Virgin Atlantic Cargo operations at the Cargo Warehouse,
Highlight efficiency, professionalism, and scale of operations.
Capture dynamic action, wide-angle views, and close-up details that show movement, teamwork, and the scale of Virgin Atlantic’s cargo operations. Ensure Virgin Atlantic branding is clearly visible by incorporating aircraft livery, uniforms, and signage naturally into the compositions.
My approach
Project Focus: Cargo Operations Storytelling
Capture the full journey of packages: wrapping, assembly, truck loading, airport handling, aircraft loading.
Present a clear, cohesive narrative showcasing workflow, scale, and precision.
Brand Integration: Virgin Atlantic
Make Virgin Atlantic branding visible whenever possible (aircraft, uniforms, equipment, signage).
Maintain a clean, premium, modern look aligned with the brand.
Creative Direction: Framing & Composition
Use strong graphic framing: bold shapes, lines, and structured compositions.
Emphasize depth, scale, and movement for visual impact.
Unique Perspectives
Prioritize uncommon angles, especially elevated or top-down views.
Reveal patterns, geometry, and operational choreography not usually seen by the public.
Highlight both macro (overall workflow) and micro (detail) moments.
The result
A concise and brand forward series showcasing the people and processes behind the Virgin Atlantic Cargo Operations.
Exceeded client expectations. The original contract was for 30 images, and after reviewing the photos, the client asked for 110.
This project was awarded the “Best Corporate Photography” Award by Applied Arts Magazine.
