I’m Laird Kay, aviation and travel photographer.
As someone who is passionate about planes, I believe that travel isn’t just getting from A to B, but about celebrating the entire journey. Effective aviation photography communicates, enhances, and celebrates the customer journey. It demystifies the flight, and infrastructure that underlies the delivery of a truly exceptional customer experience with your brand.
I love telling the story of different brands from the plane geek's perspective. To me it's about details that people never get to see and these are details that that my followers love most. These followers are a highly engaged group of frequent flyers and global travellers. With my background in design and marketing, I turn my photos into stories, and those stories into conversations. My social media page is a community and I treat it with utmost respect: every follower comment gets a personalized comment in return. This authentic dialogue about content keeps overall engagement levels growing and people coming back for more.
Let me help you build an audience of engaged fans for your brand!
Email me firstname.lastname@example.org
EXPERIENCE: BRAND COLLABORATIONS
RIMOWA X LAIRD KAY
Worked with Rimowa Toronto to create a one of a kind 'Ultimate Avgeek' Carry-On.
EXPERIENCE: RETAIL EXPOSURE
Three collections from my clothing line 'Very Plane Clothes' sold out at the iconic Paris fashion and design store, Colette.
EXPERIENCE: SOCIAL MEDIA ACTIVATIONS
TAP Air Portugal
- Instagram Takeover (Increased engagement by 15%)
- Instagram Takeover (Increased followers by 5% during takeover)
- Instagram Takeover (Increased Engagement by 20%)
- Rollout of New #ExploreTheNew Livery
- Fashion Flight to NYC during NY Fashion Week
- A350 Rollout in Munich
- Retro 747 livery 'Yankee Tango' delivery flight
- #LHCityOfTheMonth campaign: Mauritius
TAP Air Portugal
The Independent Newspaper UK
- Air Canada New Livery photo, March 2018 Issue
- 2017 Gift Guide including 'Very Plane Clothes' CDG bag, December 2017
- Air Canada New Livery photo, November 2017 Issue
- Judge for #APEXPOTD Contest on Social Media. September 2017
- Profile: Capturing Aviation
- Planespotter Portraiture, June/July 2016
The Globe and Mail
The Toronto Star
Travel & Leisure
La Carte Magazine
Delta Airlines SKY Magazine
BRANDS REPOSTING LAIRD KAY
AVG. WEEKLY IMPRESSION
AVG. WEEKLY REACH
AVG. REACH PER POST
AVG. LIKES / WEEK
AVG. COMMENTS / WEEK
MAILING LIST CONTACTS
I will photograph & provide a visual story for your brand on social media.
PRODUCT REVIEWS / SPONSORED CONTENT
I love to try out travel related products and create a digital review.
gIVEAWAYS / dESIGN / PRODUCT CREATION
Let's work together to create a distinctive new product for your customers.
80% are part of a Frequent Flyer program
30% belong to more than 3 Frequent Flyer programs
32% are status between 25k and 50k
22% are status between 75k to 100k
80% travel for pleasure
20% for business
27% take 3-5 flights a year
18% take 6-10 flights a year
28% take 11+ flights a year
14% trips are 1-2 days
43% trips are 3-7 days
31% trips are 8-14 days
42% typically fly short haul
59% typically fly long haul
46% book a flight based on airline/alliance
23% book a flight based on type of airplane
88% fly legacy/flag carriers
41% believe customer service makes for a great passenger experience
83% use an airline app
60% base flight choice on online reviews/avgeek forums