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I’m Laird Kay, aviation and travel photographer. 

As someone who is passionate about planes, I believe that travel isn’t just getting from A to B, but about celebrating the entire journey. Effective aviation photography communicates, enhances, and celebrates the customer journey. It demystifies the flight, and infrastructure that underlies the delivery of a truly exceptional customer experience with your brand.  

I love telling the story of different brands from the plane geek's perspective. To me it's about details that people never get to see and these are details that that my followers love most. These followers are a highly engaged group of frequent flyers and global travellers. With my background in design and marketing, I turn my photos into stories, and those stories into conversations. My social media page is a community and I treat it with utmost respect: every follower comment gets a personalized comment in return. This authentic dialogue about content keeps overall engagement levels growing and people coming back for more. 

Let me help you build an audience of engaged fans for your brand!

 

ENGAGED FOLLOWERS

34.3k

1.4k

 

141k

AVG. WEEKLY IMPRESSION

55.8k

AVG. WEEKLY REACH

6.7k

AVG.  REACH PER POST

14.3k

  AVG.    LIKES / WEEK

280

AVG. COMMENTS / WEEK

1.2k

  MAILING LIST CONTACTS

FOLLOWERS

     77% Male       

23% Female


SERVICES OFFERED

PRESS TRIPS

I will photograph & provide a visual story for your brand on social media.

PRODUCT REVIEWS / SPONSORED CONTENT

I love to try out travel related products and create a digital review.

gIVEAWAYS / dESIGN / PRODUCT CREATION

Let's work together to create a distinctive new product for your customers.


FOLLOWER DEMOGRAPHICS

FREQUENT FLYERS

80% are part of a Frequent Flyer program

30% belong to more than 3 Frequent Flyer programs

 

32% are status between 25k and 50k

22% are status between 75k to 100k

 

80% travel for pleasure

20% for business

TRAVEL PLANS

27% take 3-5 flights a year

18% take 6-10 flights a year

28% take 11+ flights a year

 

14% trips are 1-2 days

43% trips are 3-7 days

31% trips are 8-14 days

 

42% typically fly short haul

59% typically fly long haul

CONSUMER BEHAVIOUR

46% book a flight based on airline/alliance

23% book a flight based on type of airplane

 

88% fly legacy/flag carriers

41% believe customer service makes for a great passenger experience

 

83% use an airline app

60% base flight choice on online reviews/avgeek forums


EXPERIENCE: SOCIAL MEDIA ACTIVATIONS

EXPERIENCE: BRAND COLLABORATIONS

RIMOWA X LAIRD KAY

  • Worked with Rimowa Toronto to create a one of a kind 'Ultimate Avgeek' Carry-On.

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EXPERIENCE: RETAIL EXPOSURE

COLETTE, PARIS

  • Three collections from my clothing line 'Very Plane Clothes' sold out at the iconic Paris fashion and design store, Colette.

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